Described by The Jewellery Cut co-founder Rachael Taylor as “perfectly embodying the current zeitgeist in contemporary jewellery,” when emerging fine jewellery brand Le Ster came to us to help launch their debut collection, Light The Grey, for AW 2020 we were thrilled to say the least!
Winner of the highly competitive The Jewellery Cut Live Bursary, and following in the footsteps of previous winners including Cult of Youth and Ama Dhami, Le Ster is definitely a brand to watch out for.
Originally a sculptor, with a Masters from The Royal Academy, Aishleen Lester was well known for her large scale, sculptural installations, stage set commissions and window displays for Selfridges. As a fine artist, Aishleen was represented by the Riflemaker and Nyehaus galleries, exhibiting in both London and New York, and sought by private collectors.
The objective was to communicate the modern luxury of the brand, introducing the brand to collectors and retail buyers. We also needed to communicate the transition of the designer, Aishleen, from artist into fine jewellery as part of launching her debut collection.
Studio Luxmore developed a Brand Strategy for Le Ster, enabling a better connection with their target audience. To position the brand, we also commissioned a new Visual Identity and provided advice and contacts for Le Ster’s first photoshoot. The client was keen to undertake their own press and social media activities. To guide them in communicating the brand, Studio Luxmore prepared a press release and social media strategy.
Photography: Rys Gray
Casting & Styling: Stephanie Jean Weber
Model: Hannah Evans
Agency: The Hive Management
Graphic design: Laura Purdy