Client

Judith Peterhoff

Studio Luxmore Marketing Brand Strategy Judith Peterhoff feature image

“I find inspiration in small things, like the freckles on our face or the beauty mark on a cheek.”

Judith Peterhoff

Overview

Judith has always been inspired by details, specifically in the human form, marveling at how freckles on a face, a beauty mark on a cheek, the port-wine stain on her niece’s hand gives that person their own unique, beautiful stamp. Her vision is to celebrate and embrace perceived imperfections, creating unique, handmade jewellery for the modern woman. 

Regarded as one of the best makers in London, Judith studied jewellery design at the Academy of Fine Arts and Design Maastricht (MAFAD) in the Netherlands before moving  to London where she gained invaluable experience in Hatton Garden, working for some of London’s top jewellers. In 2019 Judith graduated from the highly competitive business incubator Setting Out by The Goldsmiths’ Centre and launched her eponymous jewellery brand,  Judith Peterhoff.

Challenge

The challenge for Studio Luxmore was how to position Judith Peterhoff in the demi-fine jewellery market, introducing the brand to collectors and retail buyers. The brand also wanted to have a stronger social presence, with advice about how to manage it internally.

Solution

Studio Luxmore worked with the client to create a Brand Strategy, Social Media Strategy and Marketing Action Plan, enabling them to effectively communicate the brand, grow their audience and manage their marketing activities including social media in-house. To position the brand, we commissioned a graphic designer to create a new Visual Identity which the client used across all their brand touchpoints. 

Involvement

www.judithpeterhoff.com

@judithpeterhoffjewellery

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