Studio Luxmore Marketing Brand Strategy Le Ster Article 01


Le Ster: the zeitgeist in contemporary jewellery

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Described by The Jewellery Cut co-founder Rachael Taylor as “perfectly embodying the current zeitgeist in contemporary jewellery,” when emerging fine jewellery brand Le Ster came to us to help launch their debut collection, Light The Grey, for AW 2020 we were thrilled to say the least! 

Winner of the highly competitive The Jewellery Cut Live Bursary, and following in the footsteps of previous winners including Cult of Youth and Ama Dhami, Le Ster is definitely a brand to watch out for.

Originally a sculptor, with a Masters from The Royal Academy, Aishleen Lester was well known for her large scale, sculptural installations, stage set commissions and window displays for Selfridges. As a fine artist, Aishleen was represented by the Riflemaker and Nyehaus galleries, exhibiting in both London and New York, and sought by private collectors. 

The objective was to communicate the modern luxury of the brand, introducing the brand to collectors and retail buyers. We also needed to communicate the transition of the designer, Aishleen, from artist into fine jewellery as part of launching her debut collection.

Studio Luxmore developed a Brand Strategy for Le Ster, enabling a better connection with their target audience. To position the brand, we also commissioned a new Visual Identity and provided advice and contacts for Le Ster’s first photoshoot. The client was keen to undertake their own press and social media activities. To guide them in communicating the brand, Studio Luxmore prepared a press release and social media strategy.

Find out more about how we helped Le Ster bring their campaign to life. 

Photography: Rys Gray

Casting & Styling: Stephanie Jean Weber

Model: Hannah Evans 

Agency: The Hive Management

Graphic design: Laura Purdy

Studio Luxmore is a strategic marketing agency helping small businesses and creatives with bespoke brand, marketing & content strategy and advice. With personal, hands-on advice and guidance, we’ll help you grow and get noticed.

Contact us or see our tips on how to Get Started Marketing Your Business.

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